SEO / SEM Training
Master the art of organic and paid search strategies - from keyword research and on-page SEO to PPC campaign management and performance analytics.
Our SEO/SEM Training is designed to equip learners with the skills required to drive targeted traffic and improve online visibility through both organic and paid search strategies. This comprehensive program covers the full spectrum of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), helping you understand how search engines work and how to leverage them to grow a brand or business.
The SEO portion includes in-depth training on keyword research, on-page and off-page optimization, technical SEO, and content strategies to boost organic rankings. For SEM, you’ll learn how to run high-converting PPC campaigns across platforms like Google Ads and Bing - including ad creation, bid strategy, targeting, A/B testing, and real-time performance tracking. With a focus on data analysis and ROI-driven tactics, this training helps you develop the expertise to launch, manage, and optimize search campaigns that deliver measurable results.
Output of training
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) help businesses rank higher in search results and run effective ad campaigns. Industries like e-commerce, hospitality, education, healthcare, SaaS, consulting firms, and real estate rely heavily on these skills. Roles include SEO Specialist, PPC Manager, Digital Advertising Analyst, and Search Marketing Strategist. With expertise, you can lead search marketing teams or work as a freelance consultant for global clients.
